Just searched for "Where is the best place to buy gold" and felt that the existing information is outdated and incomplete, so I looked at opinions from various people. It turns out there are many gold shops that people truly trust.

Based on the data collected, the most popular gold shops are Yaowarat (with over 350 branches, very convenient), Mae Thong Sook, Hua Seng Heng, and TTK Tang Tuo Kang, which are all long-established stores. These are members of the Gold Trade Association of Thailand, so their prices are quite fair.

Importantly, you need to consider what you are buying for. If it's jewelry, choose gold ornaments; if it's a long-term investment, choose 99.99% gold bars. The lowest premium might require comparing several shops, as each shop calls it differently.

Another important point is to check the weight in front of you, get a certificate, and sell back to the same shop. This way, you don't have to worry about quality. Who has tried this? Which shop did you choose?