Have you ever stopped to think about who Bruno Perini is and how someone relatively young managed to become one of the biggest references in financial education around here? That’s a question that pops up from time to time in investment communities.

Bruno Perini was born in 1988 in Cabo Frio, Rio de Janeiro, so today he is 37 years old. But what draws attention isn’t exactly his age, it’s the size of what he has built. We’re talking about a guy who left a military career in the Brazilian Army artillery, spent about 10 years there developing discipline and long-term vision, and then turned all of that into a financial education empire.

In 2014, he created the blog Você MAIS Rico as a simple space to share lessons on personal finance and basic investments. It’s the work of someone who started investing with the Army salary, without specific training, but with a strong desire to learn. The project migrated to YouTube and now has over 1.5 million subscribers. It’s like an organic growth case that few can replicate.

What sets Bruno Perini apart from other creators is that he always advocated consistency, method, and patience. He’s not one of those who promises to get rich quickly. His philosophy revolves around financial freedom, which for him isn’t just about accumulating money, but gaining autonomy over your time and decisions. He talks a lot about continuous financial education, discipline in contributions, and long-term vision as the three pillars for this.

In 2020, he became a partner in Grupo Primo, led by Thiago Nigro. This partnership greatly expanded his reach. The group includes online courses, educational platforms, podcasts, and financial products. Everything is interconnected. Despite rapid growth, the group also faced operational adjustments and some layoffs in 2022, reflecting the volatility of the digital market.

Regarding investment strategy, Bruno diversifies quite a bit. He invests in stocks, ETFs, real estate funds, keeps fixed income for emergencies, private pension plans, and digital businesses. He also has international exposure for currency protection. It’s a balanced portfolio between growth and protection.

Estimates indicate that his net worth is between R$ 100 million and R$ 200 million, with an estimated monthly revenue between R$ 1 million and R$ 2 million. But he always makes it clear that most of the earnings are reinvested. Você MAIS Rico has become a project that generates recurring income through courses like Viver de Renda, which is one of the most well-known.

Malu Perini, his wife, is also a digital influencer and entrepreneur. She is co-host of the podcast Os Sócios and actively participates in the business. While Bruno focuses on the technical aspects of finance, Malu brings a more behavioral and everyday approach, expanding the content’s reach to different audiences.

What’s clear from Bruno Perini’s trajectory is that sustainable results don’t come from impulsive decisions. They require method, discipline, and a clear understanding of objectives. If you’re thinking about starting to invest, the message is always the same: seek quality information, assess risks, and build a strategy aligned with your profile. In the long run, conscious decisions protect your wealth much more than any shortcut.