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Do you know when you research someone and end up discovering a much more interesting story than you imagined? Well, Bruno Perini is one of those cases. People usually look for information about him focusing on his age, but the truth is that the number of years is less relevant than the trajectory he has built.
Bruno was born in 1988 in Cabo Frio, Rio de Janeiro. This means he is 37 years old now and will turn 38 in 2026. What draws attention is not so much his age, but the fact that someone relatively young has established himself as one of the main references in financial education in Brazil. He is a financial educator, entrepreneur, and investor, but most people know him as the creator of the Você MAIS Rico project and partner of Grupo Primo.
His path to this point was quite different from what you might imagine. Before becoming a content creator, Bruno was an artillery officer in the Brazilian Army for about 10 years. It’s not exactly the typical profile of someone working with finance on the internet. But it was during this time that he started investing with a steady salary, without any specific training in the field. He developed discipline, long-term planning, and resilience — traits that later became pillars of his content.
In 2014, he created the blog Você MAIS Rico as a space to share lessons on personal finance, budgeting, and basic investments. The platform grew so much that it migrated to YouTube, and today the channel has over 1.5 million subscribers. His philosophy has always been clear: investing is not just about accumulating money, it’s about gaining autonomy over your own time and decisions.
But the story gets even more interesting when you consider Malu Perini’s role in this journey. Malu Perini’s age also sparks curiosity because she is a digital influencer, entrepreneur, and co-host of the podcast Os Sócios alongside Bruno. While he focuses on technical aspects of finance and investments, Malu brings a more behavioral and everyday approach. This dynamic significantly broadens the reach of their content.
In 2020, Bruno became a partner of Grupo Primo, led by Thiago Nigro. This partnership greatly expanded his reach. Grupo Primo offers online courses, educational platforms like Finclass, podcasts, and various digital products. Of course, rapid growth also brings challenges — the group faced operational adjustments in 2022 — but the structure has still solidified.
Regarding Bruno’s investments, he has always been transparent about his strategy. Diversification is the key word: variable income with stocks and ETFs, fixed income for emergency reserves, private pension plans, and digital businesses through Grupo Primo. Estimates indicate that his fortune is between R$ 100 million and R$ 200 million, with an estimated monthly revenue between R$ 1 million and R$ 2 million — although he always emphasizes that he reinvests a large part of his earnings.
Bruno Perini’s differential lies in the combination of accessible language and strategic vision. He brings beginner investors closer to more advanced concepts without sounding pretentious. He maintains a strong presence on Instagram, YouTube, podcasts, and educational events.
The central point of Bruno and Malu Perini’s story is that age matters less than the mindset they share: sustainable results rarely come from impulsive decisions. Investing requires method, discipline, and a clear understanding of your goals. Before putting money into anything, seek quality information, assess risks, and build a strategy aligned with your profile. In the long run, conscious decisions tend to better protect your assets.
This content is for informational purposes and does not constitute investment advice.