I just saw someone ask in the group which place is best to sell gold. In fact, it’s not as easy as people think, because prices differ by a lot. If you have gold worth 100,000 baht, choosing a channel that offers just 1% better pricing can earn you as much as an extra 1,000 baht. That’s why you need to study first before selling.

Personally, I think old-established gold shops in Yaowarat are still better. They’re highly trustworthy and you can negotiate the price, too. But if you want even more convenience, online websites and apps are a good option. They provide real-time prices and are quick to complete—just be careful about hidden fees.

Another interesting point is the type of gold. If you sell gold bars, the price is closer to the global market. But even though gold jewelry is beautiful, the buyback price will be slightly lower because it needs to be melted down again. And one more thing you shouldn’t overlook: gold prices rise and fall depending on global economic conditions. When the dollar weakens, gold goes up. When interest rates are low, gold also goes up. Over the past in 2024, gold surged from $2,000 to $2,600.

For tips, track the price for 1–2 weeks before selling. Compare prices from several places, then use that information to negotiate. Gold in good condition with complete documents may fetch a price that’s 1–2% higher.

And remember: if you sell gold worth 100,000 baht or more, you must report the transaction to ปปง. (AMLO). And the profit from the sale must also be taxed. So before deciding to sell, think it through carefully—there’s no need to rush too much. When selling gold, where you sell it matters—you need to consider trustworthiness, price, convenience, and legal compliance together.