If you're asking which gold shop is the best to buy from in Thailand right now, I think you need to consider what your purpose is first because it makes a big difference. I myself have bought gold multiple times and found that each shop has its own strengths.

When it comes to the best gold shops in Thailand, based on my experience, Yaowarat remains the top center. There are old-established shops like TTK, which has been around since the reign of King Rama V over 160 years ago, or Mae Thong Sook, which offers comprehensive online services, including gold bars and futures trading, making it very convenient if you don't want to visit a shop.

But if you want to buy gold bars for long-term investment, I recommend looking at shops with many branches, such as Yaowarat, which has over 350 branches, or Aurora, with more than 200 branches, because they are easy to sell back and their prices follow the standard set by the Gold Traders Association.

If you're buying jewelry, I prefer old shops like Hua Seng Heng, which has a history of over 70 years, or Jin Hwa Heng, which uses modern laser engraving technology for designs.

What I’ve learned is, don’t buy just because of the price. Check the weight in front of the shop, ask clearly about the commission and block fees, and sell back to the same shop where you bought it because this method gives the best price. The best gold shop in Thailand is truly the one you trust, and that is definitely a member of the Gold Traders Association.

For those who want to invest in gold without holding physical assets, you might try trading gold online instead, with various platforms that allow 24-hour buying and selling. However, this involves higher risk, so study carefully before purchasing.