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You know, the history of meme Pepe is much more interesting than it seems at first glance. It’s not just a sad face in a picture, but a whole cultural phenomenon that evolved from a simple comic strip to a symbol of an entire movement.
It all started in 2005 when artist Matt Fury drew a character for the comic Boy's Club. Pepe first uttered the famous phrase "Feels good, man" in a pretty funny situation, and that became the starting point. But the real rise of meme Pepe happened when it was discovered on 4chan in 2008. There, users began to heavily modify the character’s facial expressions — Sad Pepe, Smug Pepe, Feels Bad Man, and many other variations appeared.
What happened next is already part of internet history. Pepe transformed into a universal symbol of emotions — sadness, loneliness, anger, happiness. The meme spread across the entire internet, becoming a language for expressing feelings that are hard to put into words. But in 2015–2016, something unexpected happened: the meme was appropriated by certain political movements and used in campaigns. This caused serious controversy, and even the Anti-Defamation League added some versions of Pepe to the list of hate symbols, although Fury himself was strongly opposed to such usage.
Interestingly, the collectible side also developed in parallel. On 4chan, "Rare Pepe" began to appear — unique versions of the meme that people literally bought and sold as collectible items. This was one of the first examples of how internet culture transitions into the economy.
In the crypto community, meme Pepe inspired the creation of entire NFT projects and tokens, including experiments based on Counterparty. The character became a symbol of alternative culture in blockchain. Honestly, this shows how a simple picture can be reborn into several completely different meanings depending on the context and time.