A frustration I have with a subset of self-styled farmers is they can communicate as if they are merely receptive, with no proactive impulses of their own. As if only an incentives program manager has any agency in the farmer-chain relationship.

It’s bizarre, because traders and financial market participants are usually stereotyped as being (overly?) aggressive and high agency.
Very different from the farmers that min/max in creative/unforeseen ways, or casuals who use incentives on a kind of breakeven/free trial basis to play with interesting new apps.