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Last week, I saw that the core actors of Chen Xiang Liu Dian Ban had passed away, and this week they started disbanding.
Recently, it was revealed that the cast of "Chen Xiang Liu Dian Ban" collectively defected and left, with the main reason gradually surfacing — Chen Xiang's management style is too centralized.
Actors have long only received fixed salaries, with no profit sharing, and are even restricted from developing personal IPs. In other words, the traffic belongs to the company, but there is no room for personal growth.
What's more awkward is that this account has 75 million followers, but the advertising rate is only 380k, which is even less than some small bloggers outside the platform with tens of thousands of followers.
The actors in the show are actually quite popular and recognizable, but their income completely doesn't match their value.
If they were in other MCNs, each would already have their own IP and monetize individually.
When effort and reward are long-term unbalanced, people's hearts naturally disperse.