People often have a psychological price anchoring for an asset.

Take $RIVER as an example, you bought it when it just had its TGE last year, so 5 dollars felt like a high point.
This January, when you bought it again, you thought 30 dollars was the bottom.
For the same asset, different entry points mean you're seeing a completely different world, so often what is considered cheap or expensive is just the cost price whispering in your mind...
Please raise it to 50, thank you @RiverdotInc