Lately, I've been seeing more and more female models and internet celebrities on Twitter claiming to be co-founders of Web3 projects, which at first seemed pretty strange, but then I realized the underlying pattern.

Honestly, the Web3 space has relatively loose definitions of identity. Unlike traditional companies with clear organizational structures and job titles, many project team members have ambiguous roles. As long as you've participated in fundraising, promotion, or planning, it seems you can call yourself a co-founder. That's why so many people dare to make such claims.

More importantly, the title of co-founder can quickly boost an individual's personal brand credibility. An ordinary internet celebrity or model claiming to be a "project co-founder" immediately appears more professional and capable, making it easier to attract VC interest and partnerships. Some even leverage their own traffic advantage to create a persona of "female KOL + project founder" in the Web3 space, with strong monetization potential.

But the problem is, many people who call themselves co-founders haven't actually participated in the core development work of the project. Their roles are mainly in marketing, social media management, and brand promotion. To put it bluntly, they’re just using the co-founder title to ride the wave of hype and traffic.

Of course, there are genuine female entrepreneurs in Web3 doing real work, but on social platforms, there’s a flood of people pretending to be co-founders. So next time you see someone claiming to be a project co-founder, take a closer look and distinguish whether they are actual operators or just promoters using the title for marketing themselves.