Southwest lands 5th straight JD Power win as it adds assigned seats

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Southwest Airlines (NYSE: LUV) has been recognized as #1 in Customer Satisfaction among Economy Passengers in the J.D. Power 2026 North America Airline Satisfaction Study for the fifth consecutive year. This achievement highlights strong scores in airline staff, trust, and overall satisfaction, coinciding with various customer-focused enhancements like assigned seating, upgraded snacks, free WiFi for Rapid Rewards members, and upcoming Starlink installations for ultra-fast inflight internet. The airline’s consistent performance and strategic product evolutions underscore its commitment to customer experience amidst a dynamic travel environment.

JD-2.88%
POWER-2.52%
LUV-2.34%
IN-5.37%
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