Saw this thing about Kalshi making a push to get more young women into their prediction platform—apparently they've been pretty male-dominated and sports-heavy up until now. Interesting move because you'd think a prediction market would naturally pull in all kinds of people, but I guess the reality is different. They're talking about new prediction categories and targeted campaigns to make it more appealing beyond just sports betting guys. Honestly makes sense as a growth play. The whole tech industry seems to be waking up to the fact that missing half your potential user base is leaving money on the table. Wonder if other prediction platforms are thinking the same way or if Kalshi's getting ahead of the curve here.