I just saw a pretty interesting transaction. AJ Scaramucci, the son of Skybridge Capital founder Anthony Scaramucci, spent about $16.5 million to buy a rare Pokémon card from Logan Paul’s collection. Keep in mind, the same card was worth less than a third of that in 2021; the increase over these years has been truly astonishing.

His father Anthony Scaramucci’s view on this transaction is quite interesting. He believes that the deal itself is a great form of publicity, helping AJ better enter the collectibles market. This reflects a larger trend — when high-net-worth families consider asset allocation, they are starting to look at collectibles as an emerging asset class.

Why is this worth paying attention to? The background is the global environment of currency devaluation. In this context, many people are beginning to look for assets that can preserve value or even appreciate. Market data on collectibles also confirms this. The U.S. collectibles market is expected to grow from approximately $32.1 billion in 2025 to $48.1 billion in 2033. The growth rate isn’t slow.

From AJ Scaramucci’s case, we see that collectibles are gradually evolving from a niche hobby into an asset allocation option, attracting more and more institutions and high-net-worth individuals. The story of this market may have only just begun.