I remember when $TROLL announced it got IP and people were like “who gives a fk”

That mindset tells me they haven’t been around long enough to understand what separates a meme that hits 100M from one that becomes untouchable
People don’t realize how important IP becomes once real money enters the room
Imagine standing in front of Mark Cuban on Shark Tank pitching Troll
What’s the first thing he asks?
How is my investment protected?
Music artists don’t go into music thinking about the rights, they focus on making music. They focus on the craft.
But investors, businesses, and people with real fk you money think differently
They see value and immediately ask:
How do I protect my upside?
How do I reduce risk?
How do I build around this long term?
That’s why IP matters
It turns culture into an actual asset
Something companies can license
Something brands can partner with
Something institutions can eventually feel safer touching
Most memes are fighting for attention
$TROLL already won attention years ago

Now it’s building protection around the attention
That’s the difference
I genuinely think this IP meme supercycle is going to send blue chip memes to levels people can’t even comprehend yet 👀