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I just read about MrBeast, and honestly, his story is truly impressive.
This guy has been the highest-paid YouTuber in the world for two consecutive years, and it's not just by chance.
His net worth is estimated at around $500 million, which is already serious capital.
In 2021, he earned about $54 million from videos, and Forbes predicted that the next year the amount could reach $110 million.
But the most interesting part is that it's not just income from YouTube.
MrBeast has built an entire empire, and his wealth is growing thanks to various projects.
He doesn't have just one channel, but an entire studio with many projects.
The main channel, MrBeast, has 142 million subscribers, but there’s also Beast Gaming with 32 million, Beast Reacts with 22.5 million, MrBeast Shorts with 21.5 million, and several others.
All of this is produced in Greenville, where Donaldson grew up.
There’s a studio that’s constantly expanding, with about 50 people working there.
But that’s not all.
MrBeast launched a chain of restaurants called MrBeast Burger — a virtual restaurant where orders are prepared in partner cafes.
Now there are over 300 locations in the U.S. and other countries.
In the first three months, they sold more than a million burgers.
Later, he also opened a physical restaurant.
There’s also Feastables — chocolates and cookies sold online and at Walmart.
When launching it, he held a contest with Gordon Ramsay, and within a few months, he sold snacks worth $10 million.
In 2022, Donaldson even looked for a buyer for his stake in the studio.
If the deal had gone through, the value of his main asset could have reached $1.5 billion.
This shows how realistically his wealth is growing.
He himself says that the chances of becoming a billionaire increase if you don’t make it your main goal.
You just need to focus on making the company cool.
And it seems he managed to do that.
Even Harvard Business School invited him to give a lecture.
That’s the kind of modern success.