Duan Yongping has increased his holdings of Maotai again.

Reporter | Zeng Jingjiao
Intern Reporter | Lin Qianwei

Editor | Ni Xinping

On May 7th, a netizen asked a well-known investor, Duan Yongping, on an investment platform whether to switch stocks after holding Moutai in full position for half a year. Duan Yongping replied directly: “I bought Moutai again today, are you going to be confused?”

On May 8th, he added when replying to another investor: “When I bought Moutai, I did sell the Shenhua I held at the time.”

Last month, he interacted intensively with investors on an investment platform, elaborating on his long-term view of Moutai. On April 26th, an investor was conflicted about Moutai’s financial performance in the first quarter report, and Duan Yongping said there was no need to overthink: “I haven’t looked at it yet. I don’t usually pay much attention to Moutai’s financial reports. Moutai is already well-known, there’s nothing interesting to see.”

Regarding the series of market-oriented reforms surrounding iMoutai implemented this year, Duan Yongping gave a positive assessment. “The biggest power of iMoutai is that it allows people who didn’t know where to buy genuine Moutai before to easily buy authentic liquor.” He also advised investors to observe over a longer cycle: “Let’s look at it over a few years. I think the recent actions taken by Moutai’s company are quite on the right track.”

On the evening of April 24th, Guizhou Moutai disclosed its Q1 2026 report: revenue of 53.91B yuan, up 6.54% year-on-year; net profit attributable to the parent company of 27.24B yuan, up 1.47% year-on-year. In the first quarter, Moutai liquor revenue reached 46B yuan, accounting for over 85% of total revenue, an increase of 5.6% compared to the same period last year.

Thanks to its flagship product, iMoutai’s revenue surged—Q1 report shows that the platform achieved tax-exclusive liquor revenue of 21.55B yuan, a 267% increase from the same period last year. As a result, in the first quarter, iMoutai contributed about 40% of the revenue. 【Details】

In terms of stock performance, on February 6th, Guizhou Moutai’s stock price returned to 1,500 yuan, continuing its volatile trend. On May 8th, Guizhou Moutai closed at 1,372.99 yuan per share, a decline of 11.7% from February 6th. The total market value also dropped from 1.8972 trillion yuan to the current 1.7194 trillion yuan, a decrease of about 177.9 billion yuan.

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(Disclaimer: The content of this article is for reference only and does not constitute investment advice. Investors operate at their own risk.)

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