Economists have a name for the trap manufacturers fear most: the durapolist problem.


Build something too well and demand collapses.
Consumers who own a product that still works have no reason to buy another one. The market saturates. Revenue stalls. The company that made the best thing loses.
This is why planned obsolescence was invented. Not out of greed alone but out of economic necessity. A durable goods market with no replacement cycle is a market headed toward zero.
So manufacturers engineered the replacement cycle themselves. Software updates that slow older phones.
Proprietary parts that can't be sourced. Warranties that expire three months before the machine does.
It was always a fragile system. And right now it's cracking.
The EU's Ecodesign Directive now mandates repairability. France has criminalized planned obsolescence. The Right to Repair movement has swept state legislatures.
Consumers are keeping products longer. Replacement cycles are stretching.
And in a consumer economy where 70% of GDP is spending, the downstream math is brutal.
If nobody needs anything new, nobody buys anything new.
If nobody buys anything new, the factories slow down. The factories slow down, and the workers stop spending too.
A recession caused by quality. The most ironic contraction in economic history.
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