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How Anime and Manga Have Resurrected Japan's Soft Power
How Anime and Manga Have Resurrected Japan’s Soft Power
Bloomberg
Fri, February 20, 2026 at 12:40 PM GMT+9
Matt Alt, author of “Pure Invention: How Japan’s Pop Culture Conquered the World” discusses why the popularity of Japanese IP and products have surged as the country’s pop-culture economy has become its second most valuable export. He speaks with Shery Ahn and Avril Hong on Bloomberg: The Asia Trade.
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