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I recently came across a pretty interesting market signal. Eric, Donald Trump’s son, drew a lot of attention with his remarks at the 2026 Bitcoin Conference—he said plainly that Bitcoin is going through the most glorious period in its history.
He mentioned the key changes that have happened over the past six months—institutions have truly started to move in, big companies have been increasing their Bitcoin reserves, and Wall Street has changed its stance. Even major banks have begun offering Bitcoin-related collateral loans and custody services, something that simply wasn’t imaginable a few years ago. Bloomberg’s ETF analysts also pointed out that Bitcoin ETFs have become one of the most successful financial products, making it easy for ordinary investors to access this asset.
What’s even more interesting is that Trump’s son predicts Bitcoin will ultimately surge to $1 million. Although he’s not sure whether it will be in 2030 or 2031, he believes the market is only just getting started. According to the data, Trump’s media and technology group holds 9,542 Bitcoins, and his own American Bitcoin company also holds 7,000. The U.S. government has more than 300 as well, and according to executive orders, they would not sell. With supply fixed and institutions and the government stockpiling, the structure itself is squeezing the market.
Of course, reality is a bit harsh. He previously expected an astonishing performance in Q4 2025, but Bitcoin dropped 23% that quarter. The bear market has had a tangible impact on American Bitcoin’s profits and on his wealth. But his attitude is to absorb these fluctuations. He said that now everyone chooses to hold, and very few people are truly selling.
Trump’s son’s view is straightforward: instead of obsessing over short-term volatility, it’s better to wait 10 years and see who the final winner is. Currently, the BTC price is around 81.80K, and the market is still looking for a new equilibrium.