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These days, when you look at the Web3 industry, you can see some interesting changes taking place. There are moves to reorganize the entire financial system beyond the era of exchanges.
From what’s been discussed at recent Hong Kong Web3 events, large exchanges have laid out an ambitious plan: not just to be trading platforms, but to become global financial infrastructure. The key issue is that the number of cryptocurrency users has already surpassed 700 million, yet the number of people who are actually active is only about 30 million to 40 million. That means there are many who sign up, but many also leave.
Web2 apps have an initial churn rate of around 5% to 10%, but for Web3 it goes up to 65%. Why is that? Wallet management, private key security, and complicated transaction processes—these are real entry barriers for ordinary people. On top of that, it’s also a problem that you have to search for and use services scattered across multiple chains one by one.
So what’s needed now isn’t a new app, but a one-stop entry point that gathers complicated things into a simpler form, guarantees security, and lets ordinary people start easily. If this becomes possible, cryptocurrency finance really can become mainstream.
Currently, major exchanges are using two strategies. In early-stage projects, they support them through investment and nurturing; in areas where the market is more mature, they move in with their own products. They’re making it possible to trade in a single app not only prediction markets, but also tokenized stocks, commodities such as crude oil and gold, and more.
In the end, this isn’t about taking away from the existing market—it’s about growing the overall pie. With cryptocurrency and traditional finance mixing quickly now, it seems the key will be who can connect these boundaries best. Setting a goal of 3 billion users based on the current 300 million is a declaration that they want to become global financial infrastructure. If that comes to fruition, it will bring a truly big change in terms of financial accessibility.