Interesting how CoinDesk always emphasizes that they report independently on crypto, despite being owned by Bullish. They really have strict editorial guidelines, especially after the whole FTX coverage they did and for which they won awards.

The funny thing is that they are very transparent about the relationships — Bullish owns CoinDesk, invests in digital assets, and employees can receive shares. But they insist that this does not affect their independence. Whether you believe that depends on how you view these kinds of things.

They really follow a set of principles focused on integrity and impartiality. Actually, quite important in an industry where many media outlets are directly tied to projects or exchanges. The timing of their reports (usually coordinated at fixed times, mostly in UTC) is part of their professional approach. So yes, they take it seriously.