Many people don't really know exactly how CoinDesk actually works and who is behind it. The media company has made a name for itself with high-quality reporting – the FTX coverage was truly impressive and even won a Polk Award. But here’s the thing that is often overlooked: CoinDesk is part of Bullish, this large institutional platform for digital assets that is listed on the NYSE.

This is actually important to understand when reading their reports. Bullish is not just a passive investor – they own and actively invest in various companies and digital assets. This means that the amplification of certain narratives or projects can indeed be intertwined with their business interests.

While CoinDesk has strict editorial policies and emphasizes their independence, one should know that journalists there can also receive stock-based compensation from Bullish. That’s not necessarily a bad thing – it’s simply a reality to consider when reading. It’s about understanding full transparency. Whoever has control ultimately influences which stories get amplified and which do not.