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Polish e-commerce platform Allegro partners with OpenAI to incorporate generative AI into the shopping experience
May 11th, Poland’s mainstream e-commerce platform Allegro officially announced a technical partnership with OpenAI, planning to apply generative artificial intelligence to its e-commerce ecosystem. Through this collaboration, Allegro aims to utilize OpenAI’s technological models to optimize core functions, including improving the accuracy of search results, enhancing the quality of personalized recommendations, and upgrading the response speed of intelligent customer service. (Interface)