Last Tuesday at 11 p.m., I saw a transcript posted by a friend in the last carriage of subway line 2.

He has been a knowledge blogger for 8 months, earning 70k yuan a month from selling courses. A bunch of comments praised him, saying "Finally monetizing through professionalism."
But I know a more detailed version.
In March, when he treated me to coffee, he explained it once: the most effective way to generate conversions isn’t his most professional course, but that short story post about “almost losing my job.” That post gained 1,200 followers, with a conversion rate four times higher than usual.
I was stunned for a few seconds.
Over the past few years, I’ve increasingly felt that the best-selling paid knowledge isn’t usually the knowledge itself.
It’s the sense of vulnerability, the feeling of a comeback, the performance of “I understand your anxiety.”
Many people criticize this as “cutting leeks.”
But honestly, experts who can’t tell stories will always lose in business to ordinary people who can express themselves well.
So the question is:
On content platforms, is “professionalism” being overtaken by “emotional packaging”? Do you dislike this, or do you also accept it as the rule?