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Wells Fargo raises Booking Holdings stock price target on efficiency
Wells Fargo increased its price target for Booking Holdings (BKNG) to $215.00 from $214.00, maintaining an Equal Weight rating. The firm anticipates the company’s Q2 nights guidance to be below expectations due to macroeconomic conditions, despite the company’s strong operational efficiency, including an 87% gross profit margin. Booking Holdings reported better-than-expected Q1 2026 earnings but faces challenges from its 7% exposure to the Middle East.