Seizing the esports cultural tourism market, the "Gambling King" family invests 680 million yuan in Sanya Haitang Bay

Sanya Haitang Bay Welcomes a New E-sports and Cultural Tourism Landmark.

On May 8th, according to the Hainan Province Natural Resources Online Trading System, Hainan Xingju Jiayuan Real Estate Co., Ltd. won the bid for the HT08-09-02 land parcel in the Sanya Haitang Bay National Coast Leisure Park with 680 million yuan.

Public information shows that the land is located in the Longdong Tang area of Sanya Haitang Bay, at the southwest intersection of Longdong Road and Haitang North Road, situated between Haitang River and Longdong water system.

The total area of the land is approximately 73,969.8 square meters, composed of 57% retail commercial land, 32% business and financial land, and 11% hotel land. The plot ratio is ≤1.2, building density ≤45%, green space ratio ≥25%, and building height ≤24 meters (with some areas limited to 36 meters).

Notably, the land has clear industry thresholds for bidders. According to the district’s industrial plan, this parcel is intended for the development of an integrated e-sports, sports, and cultural tourism commercial project. Bidders or their affiliated companies must be publicly listed companies and have hosted international or national e-sports events within the past five years.

The company that successfully acquired the land happens to meet this core industry requirement.

Qichacha shows that the winning company, Hainan Xingju Jiayuan Real Estate Co., Ltd., has its second and third shareholders as Hainan Xingjing Weiwu Cultural and Sports Development Co., Ltd. and Hainan Huanyu Commercial Investment Co., Ltd., respectively.

The actual operators behind these two companies are Xingjing Weiwu Group’s Chairman and CEO, and Chairman of Beijing Huanyu Commercial Management Co., Ltd., He Yaujun, son of “Macau Gambling King” Stanley Ho.

In fact, as early as October 2025, Sanya and Xingjing Weiwu Group signed an agreement in Macau to develop the Sanya Blue Power Sports and Leisure Resort project in Haitang Bay.

The successful transfer of this land parcel signifies that this cultural tourism project has entered a substantive development phase.

According to the agreement, Xingjing Weiwu plans to develop the Blue Power Sports and Leisure Resort project in Sanya, focusing on immersive experiences, and building top-tier venues for e-sports, basketball, paddle tennis, pickleball, rock climbing, and other sports. The project aims to create a comprehensive sports and leisure resort integrating sports competitions, entertainment, family activities, and trendy socializing.

Meanwhile, Xingjing Weiwu and Huanyu Commercial Management will also support Hainan’s exhibition economy and cultural sports events, annually bringing music festivals, electronic music festivals, comic conventions, e-sports competitions, and other sports events resources to Hainan.

It is reported that Xingjing Weiwu is the first Asian e-sports enterprise listed on NASDAQ in the United States, with core business covering the entire e-sports industry chain; Beijing Huanyu Commercial Management Co., Ltd. owns entertainment, catering, and retail sectors, covering the full industry chain ecosystem of trendy entertainment, immersive experiences, and commercial real estate.

Currently, the commercial and resort atmosphere around Sanya Haitang Bay has already taken shape. The entry of new business formats will effectively address the shortfall of young, trendy consumer groups in the area, further attracting Generation Z and young travelers for check-ins and stays.

It should be noted that from the perspective of enterprise development and operation, this project involves complex formats, heavy asset investment, and long return cycles. Coupled with the seasonal fluctuations in tourist flow in Sanya, slow self-operated revenue recovery, and intense competition, it poses significant challenges to the financial strength of developers, their ability to integrate industry resources, and their capacity for long-term, refined operations.