JPMorgan says the strategy may buy $30B in Bitcoin this year. Wall Street has just assessed Michael J. Saylor’s ambitions. Analysts at JPMorgan led by Managing Director Nikolaos Panigirtzoglou published a report. It forecasts that the strategy (formerly MicroStrategy) will be able to acquire approximately $30 billion worth of Bitcoin by 2026 if the current pace continues. This figure will be nearly 36% higher than the approximately $22 billion the company has invested over the two previous years combined. For those following MicroStrategy news, this is the clearest institutional confirmation of the strategy’s Bitcoin treasury model.

Forecast numbers

The strategy has already acquired 145 834 BTC worth approximately $11 billion in 2026. A significant portion of this purchase has already taken place. While Bitcoin was trading below the company’s average acquisition cost of about $75,000 per coin, which is typical, JPMorgan described it as increasingly opportunistic. “It seems that the strategy accelerated its Bitcoin purchases in April,” the analysts wrote. He added: “Continuing the 2026 trend toward more opportunistic purchases that respond to both market conditions and the availability of financing.”