Let me tell you, the owner of this "Quanli Hotel" in Dalian is definitely a talented person.

The previously franchised Quanjie has expired its contract and is not renewing.
What to do? The sign, the decoration, customer habits—all of these are inertia built with real gold and silver.
The owner probably didn't sleep all night, and the next day, he stubbed out his cigarette: change it!
Change "Ji" to "Li"!
You taste it, you savor it carefully.
Can you tell when booking a room over the phone?
Search on navigation, and if you're a little careless, it will lead you directly there.
When you drag your suitcase to the front desk, with bright lights and smiling staff welcoming you, you might not even realize that you entered not that "Ji," but this "Li."
Do you say he's breaking the law?
He's not breaking the law. He's properly registered, what's wrong with calling it "Quanli"? My boss's surname is Li, isn't that okay?
He didn't use your "Quanjie" name for promotion, but he used the sound of "Quanjie" in the customers' minds.
This is a master at work.
Never just look at the black-and-white rules; look at the gaps in human nature behind the rules.
What he's exploiting is your "assumption" and your "close enough is fine."
What is this called?
This is called dancing the most flamboyant dance on the edge of the rules.
High, truly high. $ETH