Ever heard the saying 'the trend is your friend'? Turns out it's one of the most profitable trading strategies out there, but here's the catch - most people get it wrong.

The real issue isn't spotting a trend. It's knowing whether it'll actually stick around long enough to make you money. Trends reverse all the time, and that's where traders get burned. So if you want to run the most profitable trading strategy, you need more than just price movement - you need solid fundamentals backing it up.

I've been looking at stocks that check a few specific boxes: strong recent price action, solid earnings momentum, and trading near their 52-week highs. Swire Pacific (SWRAY) caught my attention because it actually ticks all these boxes.

First, the numbers. SWRAY is up 11.6% over the last 12 weeks, which shows consistent buying interest. But here's what really matters - it's up 20.1% just in the last four weeks. That's the kind of sustained momentum that suggests the trend isn't just a blip. The stock is also trading at 99.6% of its 52-week range, which typically signals more upside potential.

What makes this interesting isn't just the price action though. Looking at the fundamentals, SWRAY carries a Zacks Rank #2 (Buy) rating. For context, that puts it in the top 20% of stocks they track. The ranking system factors in earnings estimate revisions and EPS surprises - basically the stuff that actually moves stock prices in the near term.

Brokers seem to agree. The consensus recommendation is Strong Buy (#1), which tells you the brokerage community is pretty bullish on near-term performance. When you combine solid technicals with strong fundamental support, you've got the ingredients for the most profitable trading strategy - one that's actually backed by something real.

The point here is that trend investing isn't just about chasing charts. It's about finding stocks where the price momentum has real fundamental support behind it. SWRAY looks like one of those setups right now. Whether it plays out depends on market conditions, but the setup is there.