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Just caught wind of something interesting happening in the theme park space. Six Flags is offloading seven of its underperforming parks to EPR Properties for $331 million in cash. On the surface it looks like Six Flags got a solid exit, but the deeper story is actually pretty wild.
Let me back up. The Cedar Fair merger two years ago was supposed to be this game-changing combination that would create real synergies. Instead, Six Flags stock got absolutely demolished - down 68% since the deal closed. They already shuttered Six Flags America last year and are planning to dump California's Great America soon. The company's been bleeding value, so unloading these parks actually makes sense strategically.
Here's where it gets interesting though. The seven parks that are moving to EPR generated $260 million in revenue and $45 million in adjusted EBITDA last year. But EPR is only paying $331 million for the whole package. That's a serious discount - these parks represented 9.5% of Six Flags' total attendance and 5.7% of their $792 million adjusted EBITDA, yet they're getting less than 4.5% of the enterprise value. On paper, Six Flags looks like it got fleeced.
But here's the thing about EPR Properties - it's primarily a REIT focused on movie theaters and eat-and-play venues with a 6.2% dividend yield. Amusement parks aren't really their wheelhouse. The market clearly agrees this is a weird fit, which is why EPR stock dropped 4% on the announcement while Six Flags popped 5%. Everyone assumed Six Flags won the trade.
Actually though, EPR might've been the smarter buyer here. There simply aren't many players willing to jump into regional theme parks right now. The major operators aren't interested in low-traffic destinations. Herschend is still digesting their last acquisition. Private equity has learned to stay away from this capital-intensive business. EPR got these assets at a deep discount specifically because the buyer pool was so thin.
The real genius move? EPR can hold these parks, collect whatever cash they generate, and then flip them to an actual operator in a couple years when the market improves. Meanwhile Six Flags gets to focus on its better-performing locations and potentially improve margins. Both sides probably win here, even if the market reaction suggests otherwise. Sometimes the person who looks like they overpaid actually understands the market better than everyone realizes.