Every time some new project comes out,

KOLs will earnestly spout nonsense just for their own bag.
Sometimes they can even talk themselves into a corner—think about it, it’s hilarious. For example:
If xx can’t get up, then xx doesn’t need to do it either.
This is the next xxxx—next Ordi, next Pepe.
Met with the team lead; the on-the-ground promotion studio immediately moved in.
Trust the sell first, then trust the buy! Hop on the train!