You know, I've been following MrBeast's story for a long time, and his wealth is simply astonishing. The guy has held the title of the highest-paid YouTuber on the planet for two consecutive years. In 2021, he earned about $54 million from videos, and Forbes predicted that next year this could grow to $110 million. Journalists estimated his total net worth at half a billion dollars.

Interestingly, MrBeast even looked for investors for his content studio in 2022. If the deal had gone through, his main asset would have been valued at $1.5 billion. Donaldson himself says that there's no need to focus on becoming a billionaire — just make your company cool, and everything will work out. The guy is so successful that he even gave lectures at Harvard.

His empire is built on several pillars. First, there is a whole network of YouTube channels. The main MrBeast has 142 million subscribers, there’s also Beast Gaming with 32 million, Beast Reacts with 22.5 million, MrBeast Shorts and MrBeast 2 with 21.5 million each, and Beast Philanthropy with 12.6 million. All videos are shot in Greenville, where Donaldson grew up. There, he built a studio, which he is now expanding into three large centers. About 50 people work for him — scriptwriters, editors, assistants. Many of them are his friends and relatives who believed in the project from the very beginning.

The second major project is the MrBeast Burger network. In December 2020, he opened the first location in Greenville with free food. On opening day, the car line stretched over 30 km. Now, there are more than 300 restaurants across the US and abroad. The trick is that these are virtual restaurants — you order through an app, and the food is prepared in partner cafes. In the first three months, they sold over a million burgers.

The third source of income is Feastables snacks. MrBeast sells MrBeast Bar chocolate and cookies online and at Walmart. The launch in January 2022 was accompanied by a giveaway and a contest with golden tickets. Finalists prepared desserts for Gordon Ramsay, and the winner received a chocolate factory. In the first few months, Feastables sold snacks worth $10 million.

That’s the kind of business portfolio he has. His wealth is growing thanks to a variety of projects, not just videos. It’s interesting to watch how a young guy is building an entire ecosystem.