Coinbase’s Armstrong Proposes a New Listing Approach Amid the Increasing Number of Crypto Tokens

Brian Armstrong proposed new listing criteria for the crypto tokens on the Coinbase exchange, as millions of tokens are taking birth every month in the crypto sector.

Brian Armstrong is CEO of Coinbase, a US-based top crypto exchange. This crypto exchange also provides crypto services in non-US jurisdictions via its subsidiaries. Many top US government agencies use Coinbase’s blockchain tools to fight against bad actors involved in the crypto space.

On 26 Jan 2025, Brian Armstrong took to X (formerly Twitter) to address the challenges faced by the Coinbase team in listing new crypto tokens.

Armstrong said that nearly 1 million tokens per week are taking birth in the crypto sector, so practically it is not possible for the Coinbase team to study each crypto token in detail.

The Coinbase CEO said that exchanges & regulators should block bad token lists so that the listing approach becomes more manageable.

Furthermore, he suggested the integration of decentralized crypto exchanges (DEX) & centralised crypto exchanges so that crypto traders can easily trade the best tokens without knowing the origin of the actual trade location & exchanges can detect bad crypto tokens automatically by the integrated tools.

We need to rethink our listing process at @coinbase given there are ~1m tokens a week being created now, and growing. High quality problem to have, but evaluating each one by one is no longer feasible. And regulators need to understand that applying for approval for each one is…

— Brian Armstrong (@brian_armstrong) January 26, 2025

Now it will be interesting to see how the other crypto exchanges will respond on this matter and also what will be the response by the regulatory bodies over such challenges.

Tron founder against Coinbase

Justin Sun, the founder of Tron ($TRX) Cryptocurrency, responded to the Coinbase CEO’s opinion and indirectly criticised the Coinbase team.Justin said that Tron has been under Coinbase’s listing review for the last 7 years, even though TRX coin purchased by US President Donald Trump’s crypto investment group & also $TRX ETF product is nearing.

A typical example of Coinbase’s listing process is Tron, one of the world’s top 10 cryptocurrencies, which has been under review for listing on Coinbase for seven years. During this period, TRX’s price hit new highs, the U.S. President started buying TRX, and a TRX ETF is nearing…

— H.E. Justin Sun 🍌 (@justinsuntron) January 26, 2025

Coinbase under regulatory scrutiny

Coinbase exchange is known to provide crypto services under a highly regulatory environment, but this exchange has been under huge legal hurdles.In June 2023, the United States Securities and Exchange Commission (SEC) sued Coinbase for providing Crypto trading services. The SEC body alleged that Coinbase violated the Securities Act by providing crypto services, as the majority of the cryptocurrencies were unregistered securities under the purview of the agency.

Read also: New Crypto regulation will provide benefits for US-based crypto tokens: Report