Operational details determine success or failure: adjusting the width by 1.5cm for European and American foot shapes reduced the return rate from 15% to 5%; using TikTok to post "factory real shots" and "foreigners trying on and reacting" to drive traffic; signing unsold inventory consignment agreements with three shoe factories, clearing out end-of-season stock at 30% off for cash flow. Attention to detail naturally brings profit. Don’t just focus on the big picture; true strength is revealed in small details, and execution is the key.

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