Zhejiang Launches a Three-Year Action to Upgrade Cultural and Tourism Market Governance

Recently, the Zhejiang Provincial Department of Culture, Radio, Film and Television, and Tourism formulated the “Zhejiang Cultural and Tourism Market Good Governance Project Implementation Plan (2026-2028)”, clarifying the implementation of the Warm-Heart Service Revitalization Action, the Craftsmanship-Based Law Enforcement Escort Action, and the Assured Stabilization, Solid Foundations, and Strengthening-Through-Foundation Action. The plan will optimize approval efficiency, fully promote “one-stop online services” and “contactless approvals,” and build a government services ecosystem with the fastest approvals, the best user experience, and the highest satisfaction; fully implement the civilized tourism “Junzi Orchid” Action to make civilized tourism a widely adopted practice; focus on key areas such as illegal and irregular operations by travel agencies, operating without permission, and chaos in online tourism operations, and severely crack down on illegal and irregular behaviors in the tourism sector such as “unreasonably low-price tours” and “forced shopping.” Guided by the theme of the “Year of Tackling Fundamental Work Safety”, it will establish and improve the “95431” working mechanism to enhance the intrinsic safety level of the culture and tourism industry, among other efforts. (Sina Finance)