The logic of Bitcoin treasury has changed: The "Never Sell" promise by Strategy is coming to an end


Strategy is quietly rewriting the core logic of its Bitcoin strategy. This world's largest corporate Bitcoin holder announced it is abandoning its long-held stance of "never selling" and shifting toward actively managing its balance sheet to maximize Bitcoin value per share.
During the earnings call on Tuesday evening, the company's President and CEO, Phong Le, clearly stated that selling Bitcoin for dollars or to pay off debt, as long as it helps increase Bitcoin value per share, is within the company's considerations.
This is the first time since founder and Chairman Michael Saylor established the "never sell" principle that Strategy has publicly announced a strategic shift.
Meanwhile, Strategy reported a net loss of $12.5 billion in the first quarter, mainly due to a significant drop in Bitcoin prices earlier this year. After the announcement, the company's stock fell over 4% in after-hours trading. $BTC
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