Recently, I was pulled into looking at a bunch of PFPs and "membership cards," basically buying an avatar and a ticket to a community. Long-term value is of course possible, but I increasingly feel that most of the time, it's about capturing attention: when everyone is hot, changing your avatar or joining a group can give your information flow a boost; when things cool down, all that's left is a picture and a bunch of "waiting for what's next."

Especially now, with testnet incentives and points systems becoming popular again, people are guessing whether the mainnet will issue tokens every day, leading many brands to learn to use "giving you some points as expectations" to keep themselves alive. Structurally, I still trust things that can deliver continuously, like ongoing events, genuinely useful products, and rights that are fulfilled without delay… otherwise, it's just a wave of emotion.

My own approach is pretty simple: for PFPs, I look at whether the structure and narrative can last longer; for memberships, I treat them as subscription fees—if they’re useful, keep them; if not, leave. Anyway, I won't go too deep into it; in the end, it all comes back to "what do you really want to get out of it."