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MetaMask and theMiracle collaborate to launch a brand new Rewards tab
Techub News reports that, according to CryptoBriefing, the cryptocurrency wallet MetaMask has partnered with behavior intelligence platform theMiracle to launch a redesigned Rewards tab. This integration analyzes users’ on-chain behavior to directly offer personalized brand rewards and loyalty benefits within the wallet, aiming to address the issues of scattered and hard-to-find crypto rewards. The partnership matches relevant brand campaigns by reading on-chain asset and transaction data. MetaMask Product Director Christian Montoya stated that this update reflects the wallet’s shift from simply storing assets to providing an all-in-one experience platform. theMiracle CEO Danilo Cerullo said that embedding behavior intelligence into the wallet helps build user loyalty connections in a trusted environment, allowing users to discover benefits without cross-platform searches.