I recently noticed a project incubated by Hash Global called MaoDao, and it's quite interesting.

This project operates in two directions: one is aimed at the Chinese Web3 community, aiming to create a sense of a spiritual home; the other is a private domain traffic management tool for KOLs, specifically targeting entertainment industry creators.

I think MaoDao's core logic is worth paying attention to. They believe that for Web3 to truly popularize in China, three conditions must be met: first, the product must be independent of the user themselves; second, it cannot be hijacked by digital currencies; third, there must be a unified identity to allow users to navigate the internet freely.
This approach actually hits many project pain points.

MaoDao's strategy is to use their own products to explore application scenarios, helping invested Web3 technology teams find real implementation directions.
It's not just empty talk, but real validation.

In terms of progress, MaoDao has already registered dozens of cat friends (a type of identity in their community), and the website has been redesigned.
The development of the internal platform is also ongoing.
Although it's still in the early stages, this pragmatic approach is worth paying attention to.
If MaoDao can truly succeed in the Chinese community and KOL operations, it could provide significant insights for the entire Web3 ecosystem.