Many crypto marketing teams, on the surface, are doing promotions.

In reality, they are daily acting as "spreadsheet managers," such as urging creators to post content, organizing schedules, taking screenshots to record data, manually doing reviews—by the time an activity runs its course, everyone is almost exhausted.
The most outrageous part is, after working all day, the client still asks, "So, what are the real results this time?"
Because the traditional influencer marketing process simply can't keep up with the current Web3 pace.
Under the traditional model, issues include: data opacity, difficulty verifying results, and processes heavily relying on manual work, which leads to chaos as team size grows.
That's also why I think @RallyOnChain is the right direction.
It’s not here to replace marketing teams but to fill the industry’s long-standing missing infrastructure.
Content performance, interaction quality, on-chain results—these no longer need teams to manually organize everywhere.
Much of the time previously wasted on manpower can finally be spent on truly important things.
Such as project growth, market strategies, content storytelling, customer relationships, and so on.
Especially now, with many activities running dozens or even hundreds of creators simultaneously, managing them with traditional methods makes scaling really difficult.
The future of truly strong crypto marketing teams may not be the ones with the most creators, but those who first break free from manual transfer processes.