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Meta is launching a ToC version of OpenClaw: internal testing of consumer assistant Hatch, with Instagram's shopping agent launching within the year
CoinWorld News, Meta is developing a consumer AI assistant called “Hatch,” planning to integrate it into Instagram before the fourth quarter of this year. The project is powered by Anthropic’s Claude Opus 4.6 and Claude Sonnet 4.6 models, and will switch to Meta’s latest Muse Spark model upon official release. To test its capabilities, Meta has built a sandbox environment containing real websites such as DoorDash, Etsy, Reddit, and others, focusing on enhancing the agent’s autonomous decision-making and cross-conversation memory abilities, with internal testing expected to begin by the end of June. This Instagram shopping agent aims to directly compete with TikTok Shop, allowing users to navigate to external web pages to complete purchases via product links in short videos or information streams. CEO Mark Zuckerberg stated that the current open-source agent experience is too poor, and no product has yet convinced him to trust his mother with it.