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How Former Ulta CEO Mary Dillon Helped Launch Tracee Ellis Ross’ Pattern Beauty
Tracee Ellis Ross launched her haircare brand, Pattern Beauty, in 2019 after nearly a decade of pitching. The brand’s success was significantly aided by Ross’s strategic decision to first engage with retail partners like Ulta Beauty, where former CEO Mary Dillon and Monica Arnaudo provided crucial support and connected her with business partners PJ Brice and Shaun Neff of Beach House Group. Pattern Beauty has since expanded into major retailers and body care, with Ross aiming to establish it as the gold standard in textured hair care and dispel the notion that Black hair care is a niche market.