Bullish announced that the merger will create a "global transfer agent for tokenized securities." It involves integrating traditional financial infrastructure with blockchain solutions. The platform will combine the functions of the transfer agent Equiniti, Bullish's tokenization infrastructure, as well as liquidity and distribution tools, according to the press release.

According to estimates, the combined company will generate about $1.3 billion in revenue in 2026 and reach over $500 million in EBITDA. Additionally, forecasts suggest that the firm will ensure a 6-8% growth in revenue from core operations in 2027-2029 and will show around 20% growth in the tokenization segment.