The platform will operate within the framework of current regulations. Specifically, it will utilize: the transfer agent status regulated by the SEC; licenses in the UK from the FCA; Bullish's digital infrastructure.

Bullish stated that tokenization will become a key trend in the capital markets over the next decades.
The company's CEO, Tom Farley, called this process "a once-in-a-generation transformation."
Among the claimed benefits of the integration:
for issuers — automation of corporate actions and access to real-time data;
for investors — 24/7 trading and instant settlements;
for the market — integration of traditional and blockchain solutions.
Additionally, Bullish plans to enable secondary trading of tokenized shares outside the US.
Recall that in 2025, Bullish conducted an initial public offering (IPO) totaling $1.15 billion.
It was fully conducted in stablecoins.