Recently, I went to a five-star hot spring resort hotel near my home.

During the Spring Festival, the price increased to over 4,000 yuan per night, and during Labor Day, it was also over 2,500 yuan, but it feels like there are significantly fewer tourists during Labor Day!
As the data came out, it showed that the average per capita spending nationwide during Labor Day dropped by 12%!
Everyone's spending is starting to become more rational:
Hotels above 800 yuan: bookings directly plummeted by 35%
Affordable homestays/ economy hotels between 200-400 yuan: bookings surged by 80%
Online celebrity meals with an average of over 200 yuan per person: no longer popular
Affordable spending of 30-50 yuan per person: has become mainstream
Nowadays, consumption has long since diverged into a K-shaped gap, and the trend is particularly obvious:
High-end consumption is cooling off collectively (staying in cheaper hotels, eating affordable meals)
Experiential consumption is rising (watching performances, attending competitions)
Material consumption is being streamlined (not buying unnecessary things)
To put it simply, current consumption has really downgraded; consumers are more discerning, refusing impulsive spending, and only spending money where it counts!