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Ulta Beauty and Google Introduce Gemini-Enabled Shopping Experiences That Streamline Beauty Discovery and Purchase
Ulta Beauty and Google have partnered to launch Gemini-enabled shopping experiences, aiming to make beauty discovery and purchase more seamless and personalized. This collaboration introduces “agentic commerce” within Google’s AI Mode in Search and the Gemini app, allowing shoppers to receive Ulta Beauty product recommendations and complete purchases directly. Additionally, Ulta Beauty is launching “Ulta AI,” an AI shopping assistant on its digital properties, built with Gemini Enterprise, to offer personalized guidance and product discovery.