I used to always say "I only look at on-chain data," as if on-chain data is the only truth, and everything else is noise.

Later, after watching DAO proposals for a while, I realized that on-chain data can only tell you who voted and how they voted, but the incentives and power structures hidden within the proposals are the real factors that determine "why they voted this way."
For example, writing rewards in a very appealing way, designing thresholds in a complicated manner, ultimately only a few groups can participate—basically redistributing the power of speech.

Recently, the disputes over NFT royalties are of the same flavor: everyone talks about creator income and secondary liquidity, but underneath, they’re actually fighting over "who gets to take that slice of the transaction."
Now, when I look at votes, I first read the signed content three times… then see who can gain long-term permissions and who is locked outside the process.
I also pay some attention to emotions—don’t pretend to be high and mighty, after all, many proposals pass based on "atmosphere."
Anyway, I’d rather vote slowly than vote blindly.