Ulta Beauty and Google Introduce Gemini-Enabled Shopping Experiences That Streamline Beauty Discovery and Purchase

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Ulta Beauty and Google have partnered to launch new Gemini-enabled shopping experiences, including the integration of Ulta Beauty’s product assortment into Google’s AI Mode in Search and the Gemini app. Additionally, Ulta Beauty is introducing “Ulta AI,” an AI shopping assistant built on Gemini Enterprise for Customer Experience, to provide personalized guidance on its own digital platforms. These initiatives aim to make beauty shopping more seamless, personalized, and intuitive for consumers.

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