Figma jumps as AI push boosts software design spending

FILE PHOTO: Illustration shows words "Artificial Intelligence AI\ · Reuters

Reuters

Thu, February 19, 2026 at 8:22 PM GMT+9 1 min read

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Feb 19 (Reuters) - Shares of Figma rose around 14% before the bell on Thursday as investors cheered ‌the software design provider’s strong revenue forecasts and ‌commentary around its artificial intelligence ambitions.

Figma has become a popular choice ​for design among diverse groups, including enterprises and freelancers, as it allows users to execute every step of the creative process - from ideation and brainstorming to coding and shipping - ‌on a single platform.

To ⁠grow its foothold in a highly competitive market, Figma has embedded AI into its platform ⁠to attract more users - a strategy also employed by larger rival Adobe, as they tussle for customer dollars.

Figma on ​Wednesday forecast ​2026 revenue of between $1.36 ​billion and $1.37 billion, compared ‌with estimates of $1.29 billion, according to data compiled by LSEG.

Starting in March this year, the company will also shift to a hybrid monetization model by selling AI credits.

“We will begin enforcing credit limits … for power users that go ‌over those embedded credit limits, we’ll ​be selling add-ons,” Figma’s chief ​financial officer Praveer Melwani ​told Reuters in an interview on Wednesday.

However, ‌investments in AI and business ​operations, and stock-based ​compensation are pushing up overall costs. Executives have previously said that AI spend will weigh on gross ​margins.

If current gains ‌hold, Figma is set to add over $1.7 billion ​to its market value.

(Reporting by Zaheer Kachwala in ​Bengaluru; Editing by Vijay Kishore)

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