Hana Securities offers up to 3 million won in benefits for stock trading customers

Hana Securities has reinitiated a lottery promotion offering discounts of up to 3 million Korean won as of July for domestic stock trading clients. This move aims to align with the recent trend of increased interest from individual investors in the domestic stock market, providing tangible returns to active trading clients.

Hana Securities announced this activity plan on the 4th. The method is relatively simple. By purchasing domestic stocks worth over 1 million Korean won through Hana Securities, customers receive one lottery ticket, with a maximum of 30 tickets per person per day. Since the more trading volume, the more lottery tickets accumulated, active investors have a higher chance of winning.

Prizes range from a minimum of 10k Korean won to a maximum of 3 million Korean won in discounts on domestic stock purchases. Customers can directly apply for the prize they desire, and the results will be announced in July. The securities company did not use cash rewards but instead promoted stock purchase discounts, which can be seen as a strategy to naturally connect clients’ investment activities with the effectiveness of the promotion.

This promotion is a re-launch based on a similar event held in February, which had about 15k participants. Given that investor reactions in the previous event have been validated, from the securities company’s perspective, there is a renewed motivation to hold such activities to attract clients and stimulate trading. Zhao Daxian (phonetic), head of the AIDigital strategy at Hana Securities, explained that to reflect the rising interest of individual investors in domestic stocks, the event was organized to provide substantial investment discounts.

Recently, the securities industry has found it difficult to retain clients solely through trading commissions and is focusing on increasing trading volume and expanding client touchpoints through activities and reward programs. This trend is likely to continue as individual investors maintain their participation in the domestic stock market, and securities companies’ marketing competition is expected to become more diverse.